LIVE SELLING MASTERCLASS
Turn Your On-Camera Skills + Expertise Into Income
September 30 | With Nicole Sellars & Tess Hammock
Live selling is creating an entirely new lane for actors, hosts, experts, coaches, consultants, and on-camera professionals who know how to connect with an audience.
But being comfortable on camera isn't enough.
The strongest live sellers know how to build trust, communicate value, demonstrate a product or offer, engage viewers in real time, and confidently move an audience toward a sale.
That's exactly what we'll begin unpacking in this special 90-minute Live Selling Masterclass.
SAVE MY SPOT!
60 Minutes of Teaching + 30 Minutes of Live Q&A
Â
We want to be transparent: live selling is a skill set that takes time, practice, and repetition to truly master.
In this session, you'll receive 60 focused minutes of instruction, followed by 30 minutes of live Q&A with Nicole and Tess.
You'll leave with tremendous practical value, a much clearer understanding of what successful live selling requires, and actionable techniques you can begin applying immediately.
But we're also only scratching the surface.
Think of this masterclass as your introduction to the skills, strategy, and opportunities behind professional live selling — and a chance to determine how this growing space may fit into your own career or business.
Learn From Both Sides of the Industry
Years ago, Tess Hammock first worked with Nicole Sellars as an on-camera coaching client, developing the hosting and presentation skills that became part of her professional journey.
Tess went on to land her dream job working with QVC, build extensive real-world live-selling experience, and most recently bring those skills to Gems Network.
Now she's returning to TV Hosting Academy to share what she's learned from actually doing the work.
Nicole brings another important perspective:Â what casting and brands are looking for when they evaluate live-selling talent.
Together, they'll introduce you to both sides of the equation: how to become stronger at selling live and how to become someone casting and brands want to hire.
What We'll Cover
During the 60-minute teaching portion, Nicole and Tess will introduce you to the core tools and techniques behind successful live selling, including:
• How to capture attention and keep viewers engaged
• How to build trust and credibility quickly on camera
• How to sell naturally without sounding overly scripted or pushy
• How to turn product features into meaningful benefits
• How storytelling creates connection and helps drive buying decisions
• How energy, pacing, vocal dynamics, and personality affect a live presentation
• How to demonstrate products and offers effectively
• How strong live sellers create urgency and confidently guide viewers toward action
• How to handle questions, comments, objections, and unexpected moments in real time
• How to prepare for a live show without becoming dependent on a script
We'll also introduce the important difference between simply hosting and being able to host while driving a measurable sales result.
What Casting Looks For
Nicole will also share insight from the casting side, including:
• What immediately stands out in a strong live-selling candidate
• Why being charismatic on camera is only part of the equation
• Why sales ability, communication skills, adaptability, and credibility matter
• How acting, hosting, coaching, consulting, or subject-matter expertise can translate into live-selling opportunities
• What casting wants to see in a self-tape or audition
• Common mistakes that can weaken an otherwise strong submission
• How having a clear niche or area of expertise can make you more marketable
Then Bring Your Questions
The final 30 minutes will be dedicated to live Q&A.
Ask Nicole and Tess about live-selling technique, auditions, casting, on-camera performance, sales, positioning your expertise, breaking into the space, and what this career path actually looks like.
Who Should Attend?
This masterclass is designed for:
Â
+ Actors & On-Camera Talent looking for additional ways to monetize their performance skills.
+ Hosts & Presenters interested in home shopping, livestream, branded content, and live-commerce opportunities.
+ Coaches, Consultants & Experts who want to become stronger at selling their own programs, products, services, or expertise on camera.
+ Creators & Live Sellers who want to strengthen their presentation and sales skills and become more valuable to brands.
Why This Skill Matters
Â
The opportunity is no longer simply being “good on camera.”
The opportunity is becoming someone who can:
CONNECT + COMMUNICATE + INFLUENCE + SELL.
Â
And while 60 minutes can't teach you everything there is to know about live selling, it can give you something incredibly valuable:
a roadmap.
Â
You'll leave understanding what the skill actually requires, where your current strengths may translate, what you need to improve, and what casting and brands are paying attention to.
LIVE SELLING MASTERCLASS
with Nicole Sellars & Tess Hammock
September 30th, Wednesday at 7pm-8:30pm EST LIVE via Zoom
60 Minutes of Teaching + 30 Minutes of Live Q&A
Come ready to learn, take notes, ask questions, and get an inside look at one of the fastest-evolving opportunities for today's on-camera professionals and experts.