Nicole Sellars Casting is a boutique casting and consulting service dedicated to helping networks and brands find the perfect face for their show, series, or live selling campaign. NSC specializes in casting on-camera experts, UGC creators and hosts across high-impact niches, including Health & Wellness, Fashion & Beauty, Jewelry, Home & DIY, Food & Travel, Sports, Entertainment & Lifestyle, and more!
From home shopping networks and digital livestreams to branded content campaigns and expert guest segments, NSC collaborates with television networks, production companies, major brands, and live social shopping platforms to source, vet, and book charismatic, credible, and camera-ready talent. With an unmatched eye for authenticity and performance, Nicole and her team ensure each talent brings not just screen presence but influence, expertise, and real audience connection.
With over three decades of experience in the TV and film Nicole Sellars has built a legacy of discovering and developing on-camera talent that captivates audiences and drives results. As the founder of  TV Hosting Academy and Nicole Sellars Casting (NSC), she has helped launch the careers of hundreds of on-air personalities and is a main casting source for live selling platforms and e-comm networks.
Whether you’re looking to cast a dynamic host, a niche expert, or a spokesperson who sells with substance, Nicole Sellars Casting delivers talent who elevate your brand and bring your vision to life.
Not sure what type of "expert" you are? If not, you're likely overlooked and under-booked!
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Brands and networks are searching for experts who fit a specific niche, category, and style. Without that clarity, you’ll get passed over for someone who already defined their lane and owns it.
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Take the "What Type of On-Camera Expert Are You" quiz NOW to accelerate your booking results!
 Looking to Hire On-Camera Talent that Converts?
The wrong talent can cost your brand BIG! More than just money, the wrong host or expert can cost credibility and trust. At Nicole Sellars Casting, we solve that problem by connecting you with highly trained, experienced experts who know how to captivate, convert, and represent your brand with authority. We eliminate the guesswork so you don’t waste time or resources on talent that can’t deliver results.Â
Book a call now!Disclaimer: Nicole Sellars Casting (NSC) is a casting and consulting service contracted directly by brands, networks, and production companies to identify, evaluate, and recommend potential on-camera personalities, livestream hosts, and subject matter experts for consideration. NSC does not act as a talent agency, SAG-AFTRA franchised agency, or Casting Society of America–affiliated casting office, nor does NSC represent or manage individual talent.
All hiring decisions, contracts, payments, compliance with labor laws, tax obligations, and adherence to FTC Endorsement Guidelines remain the sole responsibility of the contracting brand or network. NSC assumes no liability for the actions, performance, or representations of any talent introduced through this service.
Please note: Nicole Sellars Casting is not a talent agency or personal representative. We are contracted by brands, networks, and production companies to identify and recommend potential on-camera personalities. Submitting your materials to Nicole Sellars Casting does not create a client/agent relationship, and we cannot guarantee auditions, bookings, or employment. All final hiring decisions are made solely by the contracting brand or network.
