Nicole Sellars Casting is a boutique casting and consulting service dedicated to helping networks and brands find the perfect face for their show, series, or live selling campaign. NSC specializes in casting on-camera experts, creators, livestream sellers, and hosts across high-impact niches, including Health & Wellness, Fashion & Beauty, Jewelry, Home & DIY, Food & Travel, Sports, Entertainment & Lifestyle, and more!
From home shopping networks and live social shopping platforms to branded content campaigns and expert guest segments, NSC collaborates with television networks, production companies, major brands, and live social shopping platforms to source, vet, and book charismatic, credible, and camera-ready talent. With an unmatched eye for authenticity and performance, Nicole and her team ensure each talent brings not just screen presence but influence, expertise, and real audience connection.
With over three decades of experience in live television, Nicole Sellars has built a legacy of discovering and developing on-camera talent that captivates audiences and drives results. As the founder of  TV Hosting Academy and Nicole Sellars Casting (NSC), she has helped launch the careers of hundreds of on-air personalities and is a main casting source for live selling platforms and e-comm networks alike.
"Nicole’s sharp eye for talent has been instrumental in helping us expand our roster of exceptional on-air hosts, directly contributing to increased sales, viewership, and audience engagement."
Nicole has been a trusted partner and invaluable asset, expertly handling the critical tasks of sourcing, evaluating, and recommending top-tier talent. Her deep understanding of what makes a successful on-air host - particularly for our style of live and aggressive sales approach - combined with her professionalism and expertise, allows me to confidently rely on her to manage this vital aspect of our team-building process.
Thanks to Nicole’s efforts, we’ve successfully onboarded at least six new hosts across both TV and livestream platforms, with more promising candidates currently in the pipeline.
Her rare combination of casting expertise, on-camera experience, and coaching skill has made a measurable impact on our business performance, driving engagement, sales, and overall viewership.
Nicole is also a collaborative team player who integrates seamlessly into our culture and continues to help Shop LC stay competitive in the ever-evolving livestream and home shopping space. Any organization looking for a casting professional who delivers both exceptional talent and real business impact would be fortunate to work with her."
- Chantal Marie
Host Manager at Shop LC
Apply to join the Nicole Sellars Casting Talent Database
— our exclusive network of polished, professional on-air personalities and subject-matter experts who are actively considered for opportunities with leading brands, livestream shopping platforms, and television networks.
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Before proceeding, please review the minimum requirements to ensure you’re a fit for our roster:
✅ Experience: Minimum of 2+ years of professional on-camera experience in hosting, live television, or livestream selling.
🎥 Video Reel: A demo reel or high-quality video clip that showcases your hosting or live selling skills
📸 Headshot: A current, professional headshot ready to upload with your submission.
🖊️ Bio: A concise bio outlining your on-air experience, networks or platforms you’ve appeared on, brands you’ve represented, and your core areas of expertise or product categories.
🔞 Age Requirement: All applicants must be 18 years of age or older.
Whether you’re looking to cast a dynamic host, a niche expert, or a spokesperson who sells with substance, Nicole Sellars Casting delivers talent who elevate your brand and bring your vision to life.
Not sure what type of "expert" you are? If not, you're likely overlooked and under-booked!
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Brands and networks are searching for experts who fit a specific niche, category, and style. Without that clarity, you’ll get passed over for someone who already defined their lane and owns it.
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Take the "What Type of On-Camera Expert Are You" quiz NOW to accelerate your booking results!
"I had the pleasure of working with Nicole Sellars and I can't recommend her highly enough!"
"Nicole was tasked with scouting and securing talent for our upcoming satellite media tour, and she absolutely knocked it out of the park.
She impressed me most with her clear understanding of our requirements. Nicole took the time to thoroughly understand our brand, target audience, and desired media coverage. This ensured she wasn't just throwing names our way, but actively seeking talent who would genuinely add value to our campaign.
Additionally, she worked diligently to identify potential talent options within a tight timeframe, presenting us with a diverse pool of qualified individuals.
Throughout the process, Nicole kept me informed of her progress and promptly addressed any questions or concerns I had. Her clear and concise communication made the entire experience seamless and stress-free.
As you may or may not know, finding the right influencers and TV personalities for media tours is crucial. They need to be the perfect fit for your brand, resonate with your target audience, and be available within your timeframe. Nicole understood this challenge perfectly and went above and beyond to meet our needs.
I have no doubt that her efforts will significantly contribute to the success of our team.
If you're looking for a skilled and dedicated professional to help you find the perfect talent for your media relations needs, look no further than Nicole Sellars. She is a true asset to any team!"
- Kyle Smith
Director of Digital Content & Marketing at KEF Media
 Looking to Hire On-Camera Talent that Converts?
The wrong talent can cost your brand BIG! More than just money, the wrong host or expert can cost credibility and trust. At Nicole Sellars Casting, we solve that problem by connecting you with highly trained, experienced experts who know how to captivate, convert, and represent your brand with authority. We eliminate the guesswork so you don’t waste time or resources on talent that can’t deliver results.Â
Book a call now!Disclaimer: Nicole Sellars Casting (NSC) is a casting and consulting service contracted directly by brands, networks, and production companies to identify, evaluate, and recommend potential on-camera personalities, livestream hosts, and subject matter experts for consideration. NSC does not act as a talent agency, SAG-AFTRA franchised agency, or Casting Society of America–affiliated casting office, nor does NSC represent or manage individual talent.
All hiring decisions, contracts, payments, compliance with labor laws, tax obligations, and adherence to FTC Endorsement Guidelines remain the sole responsibility of the contracting brand or network. NSC assumes no liability for the actions, performance, or representations of any talent introduced through this service.
Please note: Nicole Sellars Casting is not a talent agency or personal representative. We are contracted by brands, networks, and production companies to identify and recommend potential on-camera personalities. Submitting your materials to Nicole Sellars Casting does not create a client/agent relationship, and we cannot guarantee auditions, bookings, or employment. All final hiring decisions are made solely by the contracting brand or network.
